Posts Tagged ‘marketing’
Meet market demand by accident and you are sure to fail
We’re all busy trying to bring in new business, service clients at the highest level possible and bill at high rates. Because this requires so much focus, strategic planning can take a back seat. If you tread water, living off what you learned earlier in your career, there are sharks who will eat you whole…
Read MoreYou don’t need to be senior to stimulate healthy sales behavior
Consider doing this. As a CEO, ask your staff to have a conversation with their clients that has nothing to do with the project. As a Marketing Manager or Coordinator, when staff tells you they are conducting a client visit for a proposal, ask them to bring back something about the client, like what that client person…
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