Posts by Doug Reed

The Halo Effect: What is it and can I use it to power sales?

What Is It We Do That Has the Largest Impact on Business? Your employer’s reputation is based on what?  Its website?  A 2017 survey revealed that only 12.2% of AEC firms feel that its website has the most impact on business. As far as I am concerned, a website has very little impact on a…

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Why you’re not meeting your clients’ needs

I am excited to offer you a free downloadable tool to keep your services positioned for high-demand and high-profit. See below for the link. Read to find out why this is so critical to your career and financial health. You created your business model back when your company was formed or when you took over as CEO. You…

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Use these steps to avoid CRM implementation failure

A strong Client Relationship Management program (CRM) can be a major asset for your organization’s revenue generation engine. But… effective CRM implementation is OFTEN TRICKY and more often than not, it fails. Time and money is lost and frustration and blame leads to misery. There is a right and wrong way to implement CRM. Very…

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Three questions for successful client relationships

Want to build strong relationships with your clients from the beginning? One that ensures all their goals and issues are addressed effectively to set you both up for success? Then, client relationship management must be a top priority. This does not mean you “roll over” when pushed by a client.  Of course, these are two…

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The one thing you need to know about decision making certainty

It can be lonely at the top. As a CEO or firm executive, your shoulders are burdened by huge responsibilities. This impacts your personal life, your sleep, and your feeling of accomplishment. There is risk everywhere. Your employees have each other for collaboration, brainstorming and feedback. Do you have an honest, tell-you-what-you-need-to-know resource? Have you…

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Superbosses

Are you having trouble hiring that 5-10 year A/E/Env professional? I know you are. Besides my personal experience at such futality I was just reminded of this plight at the ACEC April conference CEO Roundtable discussions.  So, you are not alone. Wouldn’t it be nice if you could put your near entry level staff in…

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Meet market demand by accident and you are sure to fail

We’re all busy trying to bring in new business, service clients at the highest level possible and bill at high rates. Because this requires so much focus, strategic planning can take a back seat. If you tread water, living off what you learned earlier in your career,  there are sharks who will eat you whole…

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Your Firm is Your Wings or Your Drag

Training, education, learning, knowledge, skills, or whatever you call it. If you are a marketing coordinator, a senior manager, principal or CEO, you seek more of this. And, you like to spend your time wisely. Most of all, you want something of value out of your learning investment. Yet, time and again, you experience little…

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