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Strategic Planning

My Conversation with Clayton Christensen on Business Metrics Mis-use

Clayton Christensen, PhD

I was invited to a Harvard Business Review live-streamed seminar with Clayton Christensen, PhD on June 26, 2014. I selected an excerpt about Clayton’s view that business leaders must discard short term business metrics and go back to thinking long term to innovate successfully. Thank you to the late Clayton Christensen, PhD for his world…

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Leverage Disruptive Technology For Career and Business Growth

Disruptive Technology on bridge design

AEC firms are often slow to adopt new technology due to risk and cost. However, new technology drives new revenue streams if used to its full potential—and at enviable margins. Why is Disruptive Technology the kind that drives the most growth? Find out why Disruptive Technology and technological change is so hard for industry insiders.…

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Danger! Technology Disrupts AEC! Urgency, and Solution

If you’ve been in the Architecture, Engineering and Construction (AEC) industry for a long while, you’ve probably seen a lot of change. Computer Aided Design (CAD) and Building Information Modeling (BIM) were part of the last technology revolution. State-of-the-Art design is 4D (time) and 5D (cost) but has only been embraced by a minority of firms…

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The Halo Effect: What is it and can I use it to power sales?

What Is It We Do That Has the Largest Impact on Business? Your employer’s reputation is based on what?  Its website?  A 2017 survey revealed that only 12.2% of AEC firms feel that its website has the most impact on business. As far as I am concerned, a website has very little impact on a…

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Why you’re not meeting your clients’ needs

I am excited to offer you a free downloadable tool to keep your services positioned for high-demand and high-profit. See below for the link. Read to find out why this is so critical to your career and financial health. You created your business model back when your company was formed or when you took over as CEO. You…

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Meet market demand by accident and you are sure to fail

We’re all busy trying to bring in new business, service clients at the highest level possible and bill at high rates. Because this requires so much focus, strategic planning can take a back seat. If you tread water, living off what you learned earlier in your career,  there are sharks who will eat you whole…

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How to turn on a dime, seize market opportunities and maximize profits

California’s historic drought is all over the news. You can’t escape it. And, for those people and businesses affected, it’s a tragedy. Like any natural disaster, there are industries, such as engineering and energy in this case, that can benefit from them. How can your firm make a much-needed difference and grow profits?  When working…

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Secrets of 7 successful companies that do some things badly

Is being bad part of your strategy? It seems counter-productive, doesn’t it? But it’s not. Successful companies know this secret and practice it so that they can be the best at their priorities. The concept of focusing on a single business model is not new. In 1995, Treacy and Wiersema wrote “The Discipline of Market Leaders.” They…

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