The Halo Effect: What is it and can I use it to power sales?

What Is It We Do That Has the Largest Impact on Business? Your employer’s reputation is based on what?  Its website?  A 2017 survey revealed that only 12.2% of AEC firms feel that its website has the most impact on business. As far as I am concerned, a website has very little impact on a…

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Why you’re not meeting your clients’ needs

I am excited to offer you a free downloadable tool to keep your services positioned for high-demand and high-profit. See below for the link. Read to find out why this is so critical to your career and financial health. You created your business model back when your company was formed or when you took over as CEO. You…

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Meet market demand by accident and you are sure to fail

We’re all busy trying to bring in new business, service clients at the highest level possible and bill at high rates. Because this requires so much focus, strategic planning can take a back seat. If you tread water, living off what you learned earlier in your career,  there are sharks who will eat you whole…

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The real truth about talent and your business growth strategy

How often do you think about your company’s values and purpose and how they’re related to your business growth strategy? The answer should be, “all the time.” As the leader it’s easy to be distracted with day-to-day operations and lose sight of what’s really important to you and your business. Successful leaders communicate these beliefs and priorities to…

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How to turn on a dime, seize market opportunities and maximize profits

California’s historic drought is all over the news. You can’t escape it. And, for those people and businesses affected, it’s a tragedy. Like any natural disaster, there are industries, such as engineering and energy in this case, that can benefit from them. How can your firm make a much-needed difference and grow profits?  When working…

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Secrets of 7 successful companies that do some things badly

Is being bad part of your strategy? It seems counter-productive, doesn’t it? But it’s not. Successful companies know this secret and practice it so that they can be the best at their priorities. The concept of focusing on a single business model is not new. In 1995, Treacy and Wiersema wrote “The Discipline of Market Leaders.” They…

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Lessons on CEO burnout, how to spot it, how to resolve it

Part of being an effective leader is to constantly evaluate yourself. It can be difficult to objectively determine how you’re doing– to see yourself as others see you. The problem of leadership burnout is that no one is going to tell you. No one is going to come into your office and tell you that you’re…

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